Google Ads Match Types

Match Type	Description	Example Keyword	Match Behavior
Broad Match	Default match type. Shows ads for variations of the keyword (including synonyms, misspellings, related searches, and other relevant variations).	shoes	Ads can be triggered by searches like "running shoes", "blue shoes", "buy sneakers", etc.
Broad Match Modified	Includes modified broad match keywords. Ads are triggered when specific terms (or close variations) are present in the search query, in any order.	+running +shoes	Ads can be triggered by searches like "best running shoes", "running shoes for men", "shoes for running", etc.
Exact Match	Ads are triggered only when the search query matches the keyword exactly.	[running shoes]	Ads will be shown for the exact search query "running shoes" but not for "best running shoes" or "running shoes for sale".
Phrase Match	Ads are triggered when the search query includes the keyword (or close variations) in the same order, but may include additional words before or after.	"running shoes"	Ads can be triggered by searches like "buy running shoes", "best running shoes online", "red running shoes for men", etc.

How To Use This Google Ads Match Type Tool

Step 1: Accessing the Tool

• Open the web page that contains the tool in your web browser.

Step 2: Inputting Keywords

• In the "Enter Keywords" text area, enter the keywords you want to convert. Each keyword should be on a separate line. Blank lines will be ignored.
• You can enter as many keywords as you need.

Step 3: Selecting Match Types

• Choose the desired match types by checking the checkboxes next to them.
• If you want to select all match types, check the "Select All" checkbox.

Step 4: Converting Keywords

• Click the "Convert" button to convert the keywords based on the selected match types.
• The converted keywords will be displayed in the "Output" section below the button.

Step 5: Copying the Results

• To copy the converted keywords, click the "Copy Results" button.
• The converted keywords will be copied to your clipboard.

Step 6: Clearing the Input and Output

• If you want to start fresh, click the "Clear" button.
• This will clear both the input text area and the output section.

Step 7: Customizing Match Types

• If you want to customize the match types further, you can modify the JavaScript code.
• Open the HTML file in a text editor and locate the JavaScript code section.
• Edit the code according to your requirements, such as adding new match types or modifying the existing ones.

That's it! You have now successfully used the tool to generate match types for your keywords. You can repeat the process as needed for different sets of keywords.

Note: The tool is designed to help you generate match types for Google Ads. Each match type has its own characteristics and impacts the way your ads are triggered. It's important to understand the differences between match types and their implications before utilizing them in your advertising campaigns.

I hope this guide helps you effectively use the tool. If you have any further questions, feel free to ask!

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How to Change Keyword Match Type on Google Ads

When running advertising campaigns on Google Ads, selecting the right keyword match type is crucial for reaching the right audience and maximizing the effectiveness of your ads.

Google Ads offers several match types that control how closely the keywords in your campaigns need to match a user's search query.

Understanding Keyword Match Types

Before diving into the steps of changing keyword match types, let's briefly review the different match types available on Google Ads:

1. Broad Match

Broad match is the default match type on Google Ads. It allows your ads to be triggered by a wide range of variations of your keywords, including synonyms, related searches, misspellings, and other relevant variations. For example, if your broad match keyword is "running shoes," your ads may appear for searches like "best running shoes," "buy sneakers," or "shoes for running."

2. Broad Match Modified

Broad match modified is a more targeted variation of the broad match type. By adding a plus sign (+) before individual keywords within your broad match keyword, you can specify that those keywords or close variations must be present in the user's search query. This provides more control over which searches trigger your ads. For example, "+running +shoes" as a broad match modified keyword will trigger ads for searches like "best running shoes," "running shoes for men," or "shoes for running."

3. Phrase Match

Phrase match allows your ads to be triggered when the user's search query includes the keyword or close variations in the same order. Additional words may appear before or after the keyword phrase. Phrase match keywords are enclosed in quotation marks. For example, a phrase match keyword of "running shoes" will trigger ads for searches like "buy running shoes," "best running shoes online," or "red running shoes for men."

4. Exact Match

Exact match is the most precise match type. It triggers your ads only when the user's search query matches the keyword exactly. No additional words or variations are allowed. Exact match keywords are enclosed in brackets. For example, [running shoes] as an exact match keyword will trigger ads only for the exact search query "running shoes" and not for variations like "best running shoes" or "running shoes for sale."

Now that we understand the different keyword match types, let's move on to changing the match type on Google Ads.

Changing Keyword Match Type on Google Ads

To change the keyword match type for your campaigns on Google Ads, follow these steps:

Step 1: Sign in to your Google Ads Account

Go to the Google Ads website and sign in to your account using your Google credentials. Make sure you have the necessary permissions to make changes to the campaigns.

Step 2: Access the Campaigns Section

Navigate to the "Campaigns" section within your Google Ads account. This section contains the list of campaigns you are running.

Step 3: Select the Campaign

Choose the campaign for which you want to change the keyword match type from the list of campaigns. Click on the campaign name to access its settings.

Step 4: Access the Keywords Tab

Within the selected campaign, locate and click on the "Keywords" tab. This tab contains the list of keywords associated with the campaign.

Step 5: Edit the Keyword

Find the keyword you want to modify and click on it to enter edit mode. You can search for the keyword or manually locate it within the list.

Step 6: Change the Match Type

In the keyword editing interface, you will find an option or dropdown menu where you can change the match type.

The available match types will depend on the current match type assigned to the keyword.

Step 7: Select the New Match Type

Click on the dropdown menu or selection option and choose the new match type you want to assign to the keyword.

Options may include Broad Match, Broad Match Modified, Phrase Match, and Exact Match.

Step 8: Save Changes

After selecting the new match type, click on the "Save" or "Apply" button to save the changes. The keyword's match type will be updated accordingly.

Step 9: Review and Monitor

Once the match type is changed, it's essential to review and monitor the performance of your ads. Keep an eye on the impressions, clicks, and conversions associated with the modified keywords.

Adjust your match types as necessary to optimize your campaign's performance and achieve your advertising goals.