How do you succeed on Etsy? There is no shortage of people willing to give you advice and strategies, but most of it won’t work if you’re not actually willing to put in the work yourself, too. Here are some tips and tricks that I’ve found over my years of selling handmade items on Etsy (both as a customer and as an owner of multiple shops) that will help you succeed in your own Etsy shop or business!
Here we discuss some tips for Etsy Selling.
Write a Catchy Product Name
Before you start listing your products, think about creating a catchy product name. This is what customers will see when they search for your product, so choose wisely.
One of our very first lessons in business was learning how important it is to have a catchy product name. You may be in love with your product, but it’s important that you also learn how crucial that catchy name can be. Having a clever name will draw attention and make customers want what you’re selling without even realizing it.
Finding that perfect name can take time, but don’t give up! It’s an important part of your branding strategy, so keep working on it.
Read: Create Etsy Account
Use Keywords In Your Product Titles
People who visit Etsy are looking for specific products and can be very particular about what they want. So, you’ll want to include keywords in your product titles.
The green plaid vintage tablecloth is a better title than just the green plaid vintage tablecloth. The word vintage automatically pulls up searches in a specific category (which may have thousands of results), while tablecloth limits it down even further.
When you title your product, use keywords. For example, if you were creating a toy review video about a Rubik’s Cube, name it 3 Cool Tips and Tricks to Solve a Rubik’s Cube. Make sure your product has relevant titles that include keywords that people are searching for when they want an item like yours. Just because something is popular doesn’t mean it isn’t searchable.
Take Clear Pictures
Good lighting is key to a great photo, so make sure you are taking pictures in a well-lit space. The better your photos, the more likely they will catch someone’s eye! If you want to take your pics up a notch, use props in an inventive way.
You might also consider hiring a professional photographer or asking friends and family members if they would be willing to snap some shots of your items on their camera phones.
One of your primary tools, when you’re trying to sell something online, is photos. Showing off your items with high-quality, clear photos can attract customers and help them decide whether they want to purchase what you’re offering.
Make sure that all of your photos are as good as they can be—and check to make sure that they don’t have any blurriness or uneven lighting.
Set Reasonable Prices
When you first launch your store, it’s a good idea to ask yourself if your prices are reasonable and fair. For example, when I first started my business (I had no experience!), I priced my products way too low just because I wanted to get sales and make money as soon as possible.
As a result, most of my orders were $1-2—and after shipping & handling costs were taken out, I was losing money on every sale!
Consider Shipping Costs
You’ve created your handmade product, packaged it carefully, and are ready to ship it off. But before you do, make sure you consider shipping costs.
If you’re not careful, you could lose money by overestimating what it costs to get a package from point A to point B, and if your shipping costs are higher than your item price, that’s obviously not good.
Check out services like UPS and FedEx SmartPost that offer flat rates based on weight and size.
Create Unique Items If You Can
Don’t be afraid to experiment with your items if you want to stand out in a saturated market-like fashion. It may take some time, but it will be worth it in the end!
If you find an item that is unique or special and sells well, then do more of those. Etsy also suggests offering tiered pricing so that customers can choose how much they’re willing to pay based on different options.
Market Your Store Strategically
If you want to succeed as an Etsy seller, it’s important to market your products in a strategic way. Focus on creating great content that showcases your products and gives shoppers a peek into your unique brand.
Use social media sites like Facebook and Pinterest to share behind-the-scenes photos of how you make your product and highlight special offers or deals in order to increase awareness about who you are and what you’re trying to do.
These tips for selling on Etsy will make understand a beginner to start an online selling business on Etsy.