How do you succeed on Etsy? There is no shortage of people willing to give you advice and strategies, but most of it won’t work if you’re not actually willing to put in the work yourself, too. Here are some tips and tricks that I’ve found over my years of selling handmade items on Etsy (both as a customer and as an owner of multiple shops) that will help you succeed in your own Etsy shop or business!
Here we discuss some tips for Etsy Selling.
Write a Catchy Product Name
Before you start listing your products, think about creating a catchy product name. This is what customers will see when they search for your product, so choose wisely.
One of our very first lessons in business was learning how important it is to have a catchy product name. You may be in love with your product, but it’s important that you also learn how crucial that catchy name can be. Having a clever name will draw attention and make customers want what you’re selling without even realizing it.
Finding that perfect name can take time, but don’t give up! It’s an important part of your branding strategy, so keep working on it.
Read: Create Etsy Account
Use Keywords In Your Product Titles
People who visit Etsy are looking for specific products and can be very particular about what they want. So, you’ll want to include keywords in your product titles.
The green plaid vintage tablecloth is a better title than just the green plaid vintage tablecloth. The word vintage automatically pulls up searches in a specific category (which may have thousands of results), while tablecloth limits it down even further.
When you title your product, use keywords. For example, if you were creating a toy review video about a Rubik’s Cube, name it 3 Cool Tips and Tricks to Solve a Rubik’s Cube. Make sure your product has relevant titles that include keywords that people are searching for when they want an item like yours. Just because something is popular doesn’t mean it isn’t searchable.
Take Clear Pictures
Good lighting is key to a great photo, so make sure you are taking pictures in a well-lit space. The better your photos, the more likely they will catch someone’s eye! If you want to take your pics up a notch, use props in an inventive way.
You might also consider hiring a professional photographer or asking friends and family members if they would be willing to snap some shots of your items on their camera phones.
One of your primary tools, when you’re trying to sell something online, is photos. Showing off your items with high-quality, clear photos can attract customers and help them decide whether they want to purchase what you’re offering.
Make sure that all of your photos are as good as they can be—and check to make sure that they don’t have any blurriness or uneven lighting.
Set Reasonable Prices
When you first launch your store, it’s a good idea to ask yourself if your prices are reasonable and fair. For example, when I first started my business (I had no experience!), I priced my products way too low just because I wanted to get sales and make money as soon as possible.
As a result, most of my orders were $1-2—and after shipping & handling costs were taken out, I was losing money on every sale!
Consider Shipping Costs
You’ve created your handmade product, packaged it carefully, and are ready to ship it off. But before you do, make sure you consider shipping costs.
If you’re not careful, you could lose money by overestimating what it costs to get a package from point A to point B, and if your shipping costs are higher than your item price, that’s obviously not good.
Check out services like UPS and FedEx SmartPost that offer flat rates based on weight and size.
Create Unique Items If You Can
Don’t be afraid to experiment with your items if you want to stand out in a saturated market-like fashion. It may take some time, but it will be worth it in the end!
If you find an item that is unique or special and sells well, then do more of those. Etsy also suggests offering tiered pricing so that customers can choose how much they’re willing to pay based on different options.
Market Your Store Strategically
If you want to succeed as an Etsy seller, it’s important to market your products in a strategic way. Focus on creating great content that showcases your products and gives shoppers a peek into your unique brand.
Use social media sites like Facebook and Pinterest to share behind-the-scenes photos of how you make your product and highlight special offers or deals in order to increase awareness about who you are and what you’re trying to do.
Etsy SEO Checklist
Here is a complete checklist for optimizing your Etsy listings for SEO:
- Use keywords in your listing title and tags: Incorporate relevant keywords that describe your product and its features in these areas.
- Optimize your photos: Use clear and detailed photos that highlight the key features of your product, and make sure they are well-lit and of high quality.
- Use a variation of keywords: Using different keywords will increase the chances of your product showing up in more search results.
- Use the right categories: Make sure your product is listed in the most relevant category to increase the chances of it being found by potential customers.
- Regularly update your listings: Keeping your listings updated will help them stay relevant and increase their visibility in search results.
- Utilize tags and attributes: Utilize all the tags and attributes that Etsy provides to help your product show up in search.
- Use SEO tools: There are a number of SEO tools available that can help you optimize your listings and improve your visibility on Etsy.
- Use unique product descriptions that are rich in keywords: Make sure that your product descriptions are unique and rich in keywords, so that they are easily picked up by search engines.
- Make sure your shop name and profile are keyword-rich: Your shop name and profile are also searchable, so make sure they are keyword-rich as well.
- Make use of Etsy’s promotion options: Promote your products on social media, and take advantage of Etsy’s promoted listing options to increase visibility and reach.
- Track your progress: Use analytics tools to track your progress and see which listings are performing well, and which need improvement. Use this information to make adjustments and improve your SEO.
Remember, SEO is an ongoing process, so keep experimenting and testing different strategies to find what works best for your business.
These tips for selling on Etsy will make understand a beginner to start an online selling business on Etsy.