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What Does Amazon Approval Needed Mean?

    Amazon Approval Needed

    Last Updated on: 7th March 2023, 01:28 pm

    Amazon Approval Needed” is a common phrase that you may encounter while trying to sell products on Amazon.

    It can be a confusing and frustrating experience for sellers, especially for those who are new to the platform.

    In this article, we will discuss what Amazon Approval Needed means and how you can navigate through the approval process.

    Also: What are Amazon Gated Products | Complete Guide

    What does Amazon Approval Needed mean?

    When you try to list a product on Amazon, you may receive a notification that says “Amazon Approval Needed.” This means that Amazon requires additional information or documentation from you before they can approve your product for sale on their platform. Amazon has strict policies and guidelines to ensure that only high-quality products are sold on their site. The approval process is designed to verify that your product meets Amazon’s standards and regulations.

    Why do some products need approval?

    There are several reasons why Amazon may require approval for certain products. Some of the most common reasons include:

    1. Dangerous or restricted items: Amazon prohibits the sale of certain dangerous or restricted items, such as hazardous materials, weapons, and controlled substances.
    2. Brand restrictions: Amazon may require approval for products that are subject to brand restrictions, such as designer handbags or luxury goods.
    3. Product category restrictions: Some product categories, such as health and personal care, are subject to additional regulatory requirements and may require approval from Amazon.
    4. New product categories: If you are listing a product in a new category for the first time, Amazon may require additional information or documentation to verify that your product meets their standards and regulations.

    How to get Amazon Approval for your products?

    1. Read Amazon’s guidelines: Make sure to read Amazon’s guidelines and policies for sellers. This will help you understand what products are allowed on their platform and what the requirements are for selling these products.
    2. Gather necessary documentation: Amazon may require additional information or documentation from you to approve your product for sale. This may include product specifications, labeling requirements, or certifications.
    3. Submit the required information: Once you have gathered all the necessary information and documentation, you can submit it to Amazon through the seller central portal.
    4. Wait for approval: After you have submitted your information, you will need to wait for Amazon to review and approve your product. This process can take anywhere from a few days to several weeks, depending on the complexity of your product and the volume of submissions Amazon is receiving.
    5. Make any necessary changes: If Amazon requests additional information or changes to your product, make sure to respond promptly and make any necessary changes to your product listing.


    The Amazon Approval Needed process is designed to ensure that only high-quality products are sold on their platform. By following Amazon’s guidelines and submitting the necessary information, you can navigate through the approval process and start selling your products on Amazon. Remember to stay patient and persistent, and you will be on your way to success on Amazon.

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