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How to Setup an Amazon PPC Campaign? Everything You need to Know! » Campaign bidding strategy

Campaign bidding strategy

    Last Updated on: 10th December 2022, 04:49 pm

    Campaign bidding strategy

    Campaign bidding strategy:

    Dynamic bids – down only
    We’ll lower your bids in real time when your ad may be less likely to convert to a sale.

    Dynamic bids – up and down
    We’ll raise your bids (by a maximum of 100%) in real time when your ad may be more likely to convert to a sale, and lower your bids when less likely to convert to a sale.

    Fixed bids
    We’ll use your exact bid and any manual adjustments you set, and won’t change your bids based on likelihood of a sale.

    Adjust bids by placement

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