Last Updated on: 10th December 2022, 04:49 pm
Campaign bidding strategy:
Dynamic bids – down only
We’ll lower your bids in real time when your ad may be less likely to convert to a sale.
Dynamic bids – up and down
We’ll raise your bids (by a maximum of 100%) in real time when your ad may be more likely to convert to a sale, and lower your bids when less likely to convert to a sale.
Fixed bids
We’ll use your exact bid and any manual adjustments you set, and won’t change your bids based on likelihood of a sale.
Adjust bids by placement
