A Complete Guide: What Are Gated Products on Amazon?

Last Updated on: 9th January 2023, 11:51 am

Gated products on Amazon are products that require special approval from Amazon in order to be sold on the platform. These products are typically high-value items, such as jewelry, collectibles, and fine art, or products that require special handling or certification, such as hazardous materials or products that require professional installation.

To be approved to sell gated products on Amazon, sellers must first submit a request for approval and provide information about their business, including any relevant licenses or certifications. Amazon will then review the request and may require additional documentation or information before granting approval.

Once a seller has been approved to sell gated products, they can list and sell these items on the platform just like any other product. However, Amazon may place additional restrictions on the sale of gated products, such as requiring the use of specific fulfillment methods or requiring that the seller meet certain performance standards.

Read also: Amazon Brand Protection: How to Keep Your Listings Safe

List of Gated Categories

There are several categories of products on Amazon that are gated, meaning that they require special approval from Amazon in order to be sold on the platform. Here is a list of some of the gated categories on Amazon:

1. Automotive & Powersports
2. Collectible Books
3. Fine Art
4. Jewelry
5. Luxury Beauty
6. Luxury Watches
7. Major Appliances
8. Personal Safety & Household Security
9. Professional Services
10. Shoes, Handbags & Sunglasses
11. Vehicles & Parts

Note that this is not a complete list, as Amazon may add or remove categories from the gated list at any time. In addition, some products within these categories may not be gated, while others may be subject to additional restrictions or requirements. It is always best to check with Amazon directly to determine whether a specific product requires approval to be sold on the platform.

How To Ungated A Product On Amazon

To ungate a product on Amazon, you will need to first apply for permission to sell in that product category. To do this, you will need to go to the Amazon Services website and submit an application to sell in the category you are interested in.

You will need to provide information about your business and the products you plan to sell. And you may also be required to provide documentation to support your application.

After you have submitted your application, Amazon will review it and determine whether you are eligible to sell in that category. If your application is approved, you will be “ungated” and will be able to list and sell products in that category.

Check If Your Product Is Gated?

1. Check your seller account: You can check the status of your seller account by logging into your Amazon seller account and navigating to the “Account Health” page. This page will show you any restrictions or issues with your account, including whether you are gated in any categories.
2. Check your product listing: If you are unable to list a product in a particular category. It is possible that the category is gated and that you have not been approved to sell in it.
3. Contact Amazon: If you are unsure whether you are gated on Amazon. Or if you have any questions about your seller account, you can contact Amazon directly through the “Contact Us” page on the Amazon seller website.

Process To Ungate A Product

1. Go to the “Inventory” tab and select “Add a Product” from the drop-down menu.
2. Search for the product you want to sell and select it from the search results.
3. On the product page, scroll down to the “Product Details” section and click the “Request Approval” button next to the category that you want to sell in.
4. On the next page, you will be prompted to fill out a form with information about your business and the products you plan to sell. You may also be required to provide documentation to support your application.
5. After you have completed the form and gathered any required documentation, click the “Submit for Review” button to submit your application.
6. Amazon will review your application and determine whether you are eligible to sell in that category. If your application is approved, you will be “ungated” and will be able to list and sell products in that category. If your application is denied, you will receive an email with the reasons for the denial and instructions for how to appeal the decision if you choose to do so.

Read also: 7 Ways To Boost Customer Experience In Your Business

Does Every Seller Sell In Every Category On Amazon?

No, Amazon does not approve sellers in every category. Some categories on Amazon, known as “gated categories,” require special approval from Amazon in order to sell products within them.

Sellers must apply for approval to sell in these categories and provide information about their business, including any relevant licenses or certifications. Amazon will then review the request and may require additional documentation or information before granting approval.

What Is The Difference Between Gated And Ungated Categories?

Gated categories: on Amazon are categories that require special approval from Amazon in order to sell products within them.

These categories are typically high-value products that Amazon wants to ensure are being sold by reputable and qualified sellers.

To be approved to sell in a gated category, a seller must first submit a request for approval and provide information about their business, including any relevant licenses or certifications. Amazon will then review the request and may require additional documentation or information before granting approval.

Ungated categories: on the other hand, do not require special approval from Amazon in order to sell products within them. Any seller on Amazon can list and sell products in unrestricted categories without applying for special approval.

However, there may still be certain restrictions or requirements that sellers must meet in order to sell in these categories. Such as meeting performance standards or using specific fulfillment methods.

Conclusion

The ‘gated product’ program on Amazon is designed to protect both buyers and sellers by ensuring that only reputable and qualified sellers are able to sell high-value or specialized products on the platform. This helps to ensure that customers can shop with confidence and that sellers are able to compete on a level playing field.