Last Updated on: 11th April 2023, 10:17 pm
As an Amazon seller, having an active product listing is crucial to your success. However, even with an active listing, your products may not always show up in search results or on product detail pages.
This can be frustrating and can result in missed sales opportunities. Here are some common reasons why your Amazon listing might be active but not showing.
Relevance and Search Terms
One of the main reasons your listing may not show up is due to a lack of relevance to customer searches. This can be caused by using incorrect or insufficient keywords in your product title, description, and search terms.
Make sure to use relevant and descriptive keywords that accurately reflect your product and its features.
Listing Quality
Another reason your listing may not show up is due to a lack of quality. Amazon has strict policies in place to ensure that product listings are accurate, complete, and informative.
Take a look at your product descriptions, images, and other details accurately and clearly describe your product, and comply with Amazon’s guidelines.
See also: Amazon Product Listing Optimization
Product Category
If your product is not listed in the correct category, it may not show up in search results or on product detail pages.
Always select the most appropriate category for your product and ensure that it is listed in the right subcategory.
Bid Price
If you are using Amazon PPC advertising, your bid price may be too low to secure an ad placement in search results.
Try to set an appropriate bid price for your keywords, based on the competition and your advertising goals.
Competition
Finally, the level of competition for your product and keywords may also impact the visibility of your listing.
Consider the number of sellers offering similar products and the popularity of your keywords, and adjust your listing and advertising strategies accordingly.
Conclusion
If your Amazon listing is active but not showing, it may be due to a variety of factors, including relevance and search terms, listing quality, product category, bid price, and competition. By addressing these issues and continuously optimizing your listing and advertising efforts, you can increase the visibility and success of your products on Amazon.
