Last Updated on: 6th January 2023, 02:15 pm
Amazon Lightning Deals are discounted products that are available for a limited time. These deals are often on popular items and are only available while supplies last. Lightning Deals are available to all Amazon customers and can be found on the Amazon website or app.
How Customers Find Lightning Deals?
To find Lightning Deals, customers can go to the “Today’s Deals” page on the Amazon website or app and look for the Lightning Deals section. This section is updated frequently and displays the current Lightning Deals, as well as the time remaining for each deal. Customers can also sign up to receive notifications about upcoming Lightning deals by email or through the Amazon app.
To participate in a Lightning Deal, customers must add the item to their cart and complete the checkout process within the designated time frame. It’s important to act quickly, as Lightning Deals are only available while supplies last and are often in high demand.
Amazon Lightning Deals are limited-time discounts on popular items that are available to all Amazon customers. These deals can be a great way to save money, but it’s important to act quickly and read the terms and conditions carefully before making a purchase.
Read also: 5 Great Tips to Increase Amazon Sales
Benefits OF Amazon Lightning Deals as a Seller
First, participating in a Lightning Deal can help increase sales and visibility for a product. Lightning Deals are prominently displayed on the Amazon website and app, and they are often promoted through email and other marketing channels. This means that a seller’s product could be seen by a large number of potential customers in a short period of time.
Second, the discounted price of a Lightning Deal can help drive sales and encourage customers to make a purchase. Customers may be more likely to buy a product that is discounted, even if it is something they may not have otherwise considered purchasing.
Finally, participating in a Lightning Deal can help a seller’s product rank higher in the Amazon search results. This is because sales and customer reviews can have a positive impact on a product’s ranking. If a seller’s product is included in a successful Lightning Deal, it could lead to a spike in sales and reviews, which could in turn improve the product’s ranking in the search results.
Overall, participating in Amazon Lightning Deals can be a profitable strategy for sellers. It can help increase sales and visibility for a product, encourage customers to make a purchase, and potentially improve the product’s ranking in Amazon search results.
Read also: Shipping FBA Inventory To Amazon Warehouse – A Simple Guide
Seller Eligibility For Lightning Deal
First, sellers must have a Professional selling plan. Individual sellers are not eligible to participate in Lightning Deals.
Second, sellers must have a product that meets Amazon’s criteria for Lightning Deals. According to Amazon, Lightning Deals are “designed to showcase new, interesting, or hard-to-find products, or to offer special prices on popular items.” Amazon looks for products that are likely to be popular with customers and that meet its quality standards.
Third, sellers must be able to provide a sufficient quantity of the product to meet the expected demand. Lightning Deals are often in high demand and sellers must be able to fulfill orders in a timely manner.
Fourth, sellers must be in good standing with Amazon. This means that they must have a high-performance rating, a low cancellation rate, and a low late shipment rate.
Prerequisites For Getting Lightning Deal
- Minimum 5 Reviews
- Rating should be minimum of 3 stars overall
- Regular Sales
- Old account (Not Fresh Account)
Read also: Amazon Vine Program – Who Can Get More Benefits From It?
What is Amazon Prime?
Amazon Prime is a paid subscription service offered by Amazon that gives members access to a variety of benefits.
For sellers, Amazon Prime can be an important consideration when selling products on the platform. This is because Prime members are generally more loyal to Amazon. And are more likely to make purchases on the platform.
One benefit for sellers is that products that are eligible for Prime shipping are more likely to be purchased by Prime members. This is because Prime members get free two-day shipping on eligible items. So they may be more likely to choose a product that is eligible for Prime shipping over one that is not.
Another benefit is that Prime members are generally more likely to leave positive reviews, which can help improve a product’s ranking in Amazon search results. This can lead to increased visibility and sales for the product.
it’s important to note that becoming a Prime-eligible seller comes with some additional requirements and fees. Sellers must meet certain performance standards and may be required to pay additional fees for Prime-eligible shipping.