Last Updated on: 12th April 2023, 12:15 am
One of the most important things you can do to reduce your Amazon PPC cost is to optimize your keyword strategy.
Start by researching and selecting the right keywords that are relevant to your products and have a high search volume.
Then, use negative keywords to exclude irrelevant or low-converting search terms. You’ll be sure that your PPC ads are only displayed to the most relevant and valuable customers.