Last Updated on: 29th March 2023, 08:51 pm
The returns problem at Amazon is complex and multifaceted. One major issue is that many customers use Amazon as a showroom, browsing for products in-store before ultimately making their purchase online.
This behavior can lead to a high rate of returns, as customers are more likely to return products that they haven’t physically seen or touched.
The ease of returns on Amazon, with free shipping and no-hassle refunds, can encourage customers to make impulse purchases that they may later regret.