Last Updated on: 6th January 2023, 06:41 pm
Amazon Feedback is a system that allows Amazon customers to rate and review their experiences with products, sellers, and delivery.
Feedback can be positive, neutral, or negative, and is displayed publicly on the product page and seller profile.
Negative feedback can be especially detrimental to sellers, as it can lower their overall rating and discourage potential buyers from purchasing from them.
FBM Model
The FBM (Fulfilled by Merchant) model refers to a seller who handles the storage, packing, and shipping of their own products, rather than using Amazon’s fulfillment centers.
If a seller uses the FBM model, they are responsible for the entire customer experience, including the delivery of the product and any issues that may arise.
If you are a seller using the FBM model and you receive a negative feedback on Amazon, it is important to try to resolve the issue with the customer in order to prevent further negative feedback and maintain a positive reputation.
You can do this by contacting the customer directly through the Amazon messaging system and offering a resolution, such as a refund or replacement product.
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The Feedback is Unjust
If you are unable to resolve the issue with the customer, or if you feel that the negative feedback is unjust, you can request to have it removed. To do this, you will need to contact Amazon directly through the Resolution Center and provide a detailed explanation of the situation.
Amazon will review your request and make a decision on whether or not to remove the feedback. Read on Amazon Forums
Do not Contact Customer Directly
It is important to note that Amazon does not allow sellers to directly contact buyers in order to request or solicit positive feedback, or to offer incentives in exchange for positive feedback.
This is considered manipulation of the feedback system and can result in penalties for the seller.
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Request To Remove Feedback
- First, try to resolve the issue with the customer by contacting them through the Amazon messaging system and offering a resolution, such as a refund or replacement product.
- If you are unable to resolve the issue with the customer, or if you feel that the negative feedback is unjust, you can request to have it removed by contacting Amazon through the Resolution Center. To access the Resolution Center, log in to your Amazon seller account and click on the “Help” button in the top right corner.
- In the Resolution Center, you will see a list of your open cases and unresolved issues. Look for the case that pertains to the negative feedback you want to remove, and click on the “Contact Us” button.
- Fill out the form provided, providing as much detail as possible about the situation and why you feel the negative feedback should be removed.
- Click the “Submit” button to send your request to Amazon.
- Amazon will review your request and make a decision on whether or not to remove the feedback. You will be notified of their decision via email.
Read also: How to Get Positive Feedback From Customers
Conclusion
Amazon Feedback is a system that allows customers to rate and review their experiences with products, sellers, and delivery.
If you are a seller using the FBM model and you receive negative feedback, it is important to try to resolve the issue with the customer and, if necessary, request to have the feedback removed through the Amazon Resolution Center.
It is also important to remember not to manipulate the feedback system by directly contacting buyers or offering incentives for positive feedback.
